CRC Group, Noida, has launched “Let’s Bring Back THE JOY OF READING,” a CSR initiative that seeks to inspire people to rediscover the joy of books and cultivate reading as a lifelong habit. The initiative reflects the company’s belief that creating lasting value extends beyond building physical spaces to fostering knowledge, curiosity, and stronger communities. Cognitive wisdom archived through deep reading is essential to bridging raw intelligence and practical action through mental self-reflection and open-mindedness.
Let’s Bring Back The Joy of Reading aims to encourage individuals across generations to reconnect with books and experience the enduring value of reading. While children remain an important focus, the initiative is designed to engage students, families, educators, professionals, and communities, making reading an enriching part of everyday life. Through this effort, CRC Group aims to encourage meaningful engagement with reading while contributing to the creation of more informed, thoughtful, and connected communities.
CRC Group will conduct workshops across the globe to promote this campaign, which will cover cities like New Delhi, Mumbai, Bangalore, Kolkata, Ahmedabad, Lucknow, Gorakhpur, Indore, Hyderabad, and international cities like Dubai, Singapore, London, New York, Italy, and Moscow in the first phase, with the help of renowned authors, publishers, celebrities, and reputed educational institutions.
The initiative was launched in the presence of acclaimed actress, author, entrepreneur, and social advocate Gul Panag, alongside educators, authors, publishing professionals, and thought leaders, who came together to champion the importance of reading in shaping informed, creative, and empathetic individuals.
Kunal Bhalla, Founder & CEO, CRC Group, said, “At CRC Group, we believe meaningful development goes beyond infrastructure. It is about creating opportunities that enrich lives and contribute to society in lasting ways.”
Salil Kumar, Director, Business Management & Marketing, CRC Group, said, ” Our vision is to create an ecosystem where books continue to inspire conversations, creativity, and lifelong learning.”
Ms Gul Panag said, “Books have the remarkable ability to expand our thinking, deepen our understanding, and connect us across generations. In today’s fast-paced world, rediscovering the joy of reading is more important than ever. I am delighted to be associated with an initiative that encourages people of all ages to reconnect with books and celebrate the simple yet transformative habit of reading.”
