Singapore Institute of Management holds its rebrand event in Delhi with a clear message of engaging with Indian students & professionals
Singapore Institute of Management (SIM), one of Asia’s leading education and lifelong learning institutions, on September 16 revealed a rebranded identity in an event in New Delhi. The new identity reflects a new industry-focused and skills-based era of lifelong learning. Ved Mani Tiwari, COO, National Skills Development Corporation (NSDC) graced the rebranding event where SIM showcased its commitment to creating a learning experience and platforms that would transform higher education, accelerate professional development, and provide learning solutions that are needed to upskill the workforce.
Gerald Lum, Director, Brand, Marketing & Communications of SIM said, “India is an important region for us, and we are keen to enhance our brand identity here. We have seen good growth from students in India opting to study at SIM Global Education (SIM GE). Our constant endeavour is to provide education that will make them future ready, for the companies they work for and for life. We opened our India office in 2019, to cater to the growing interest from the market for an education that provides the best of the East and West, focused on the future of work. We are also collaborating with educational institutes in India to strengthen our presence, like our partnerships with Jagannath Institute of Management School (JIMS) and the Garodia International College (GIC), to allow more students from India to benefit from our industry focused curriculum.”
Elaborating on the new face of SIM, Lum said, ‘’Our new branding is visible across our website, materials, social channels and features the tagline ‘Learn for Life, Thrive for Life’, with a vibrant red and blue colour palette, with red representing the ‘little red dot’ and blue as a nod toward the future. Further, circular and triangular elements reflect SIM’s well-rounded approach to education, as well as its drive to help all learners reach their peak potential and to go higher in their pursuit of self-defined success.”
The new look and focus come as many industries have undergone a well-documented rapid transformation brought about by accelerated technological innovation, increased automation, and a heightened need to be agile and adapt to the external environment.
Ved Mani Tiwari said, “With their industry-focused and skills-based learning programmes, I am confident that SIM Global Education (SIM GE) will have more to offer students that enrol in these courses. We look forward to more such collaborations with leading global institutes to bridge skill gaps and optimise the potential of our youth.”
Commenting on the rebrand and his future vision for SIM, President and Chief Executive Officer of SIM, Seah Chin Siong, said: “SIM has been at the forefront of encouraging lifelong learning and upskilling Singapore’s and the region’s workforce since its inception almost 60 years ago. Our new logo with its vibrant colours builds a strong identity and is a testament to our dedicated and dynamic approach to education and learning. Having played an active role in the education industry for close to six decades, we understand the industry skills needed for the rapidly changing working environment now, and for the future. I hope this vibrant new identity will resonate with learners of all ages, encouraging and inspiring them to embrace lifelong learning throughout their various life stages, and that an education from SIM will deliver a lasting positive impact for these learners, and society at large.”
Founded on the initiative of the Economic Development Board in 1964, SIM has a track record that spans close to 60 years in developing talent and upskilling Singapore’s workforce. Today, SIM is recognised in the Asia Pacific region for empowering individuals and enterprises to be ready for the future and to thrive across life stages. To find out more about SIM, visit sim.edu.sg.
