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Vedantu forays into test prep through acquisition of majority stake in Pedagogy

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Vedantu, a LIVE online learning platform in K-12 segment, has announced a strategic investment in Pedagogy, an AI-enabled personalized learning platform that provides online courses and interactive digital books for students preparing for competitive examinations. Through this strategic partnership, Vedantu intends to make Pedagogy’s unique product accessible to Vedantu’s 30 mn+ students at an affordable price.

Pedagogy works on a subscription-based model to provide trusted content to its students, from India’s best publishers and content creators. Pedagogy transforms physical books into interactive content and students can access books, courses, practice questions and tests on the go through Pedagogy App and Web platforms.

Vamsi Krishna, CEO & Co-founder, Vedantu said, “In line with Vedantu’s core mission of ensuring the best learning outcomes for our students, this partnership will provide our students with access to the best, highly interactive books & courses. Pedagogy has tremendous potential and aligns with our vision of making quality learning accessible & affordable to all students across the country. Delivery and distribution are two significant areas of investment for us, and we will continue to look for inorganic acquisitions or investment opportunities in these areas.”

Founded by Archin Shah in 2016, Pedagogy is transforming the way students purchase and access books and courses while preparing for engineering, medical and other entrance exams. It offers a Netflix-like subscription allowing its users access to popular books and digital courses from leading publishers and coaching centers across the country and help aspirants ace their entrance examinations.

“We are pleased to have Vedantu as a strategic partner. We share the same core vision and our deep ties with Vedantu will ensure students around the world get access to high quality content at an affordable price. This is a huge win for students on Vedantu, Pedagogy and our Partners. It will also help battle piracy and help propagate consumption of official content. This is the first step in creating a legitimate and new age distribution network. Pedagogy aims to be the largest platform to access digital books and is targeting onboard content creators across multiple segments.” said Archin Shah, Founder & CEO, Pedagogy.

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