National Skill Development Corporation (NSDC) in partnership with Britannia Marie Gold, have launched the second season of the annual Britannia Marie Gold My Startup’ to provide online certification and financial assistance to about 10,000 homemakers with entrepreneurial spirit.
The first-ever skill development program customized for women with entrepreneurial aspirations will teach them basic communication skills, financial literacy along with information and communication technology (ICT), and micro entrepreneurial skills. Those chosen will undergo an online certification course between April and June 2020.
The online courses will be available through NSDC’s eSkillIndia portal. The primary aim is to train women on key functional skills to boost their confidence at the start of their entrepreneurial journey. The training program will be available in two languages – English and Hindi. The digital skilling content will be supported by formative and summative assessments, and eCertification will be awarded to the participants upon successful completion of thecourse.
Britannia’s ‘My Startup’ Initiative also provides financial assistance to homemakers who have entrepreneurial ideas backed by a practical business plan. To participate in the program, the homemakers can give a missed call, send a WhatsApp message to the number provided on the Britannia Marie Gold pack or log on to www.mystartupcontest.comand share their business idea.
According to Amitabh Kant, CEO, NITI Aayog, only 22% women work in India while the global average is about 48%. A report by McKinsey specifies that if we reach the world average it would add another USD 700 billion to our economy and for India to grow at high rates of 9 to 10% would not be possible without the participation of women as key entrepreneurs.