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Pandemic lessons: How a young parent couple challenged by pandemic have made a success of their baby carrier business, Butt Baby

Kolkata residents Ruchi Jain and Akash Jain who launched the baby carrier brand Butt Baby in 2021 with an investment of just Rs. 4 lacs achieved a highly creditable Rs.4.25 Cr in little over a year.  This was done by simply reaching out to their sizeable Instagram following. This incredible success was achieved against the backdrop of Akash’s previous businesses not …

Pandemic Effect: How Indian parents are opting for unconventional methods to raise their kids?

Though home-schooling is mostly common in the upper-middle-class families in Bangalore, Mumbai, Noida, and Gurgaon, it is slowly gaining popularity in other families and areas, especially since we are looking at another year of online schooling.   By Ankit Agarwal, Co-founder and COO of Crejo.Fun  The world we live in at present is inhabited by people who have become competitive in …

New Education Policy’s Impact on Pre-Schools – Survival of the Fittest

By Rajat Mukherjee and Monika Srivastava 5+3+3+4 will replace 10+2. This isn’t math magic. But a change in the framework of India’s school education proposed by the new National Education Policy. The ‘5’ in the proposed new framework includes two years of pre-schooling. The unmissable impact of this reconfiguration is that the previously unregulated (debatable, as discussed below) pre-school segment …

Child activists and experts call for Early Childcare & Education National Guidelines to cope with COVID19 pandemic impact on small children

Children below 6 years of age as a category (about 13.2% of country’s population) face a deeper futuristic brunt of Covid19 Pandemic and yet the governments have so far failed to devise a response for this significant chunk of population, which ironically is also the future of nation If you’re a parent of a young child, you should take time …

YouTube edutainment channel, NuNu-TV, developing educational content for Preschoolers

NuNu-TV, a YouTube edutainment channel is developing a network of teachers and coordinating with them to develop fun and educational content for children aged 2-4 years. NuNu-TV is working towards incorporating a number of themes, topics and educational content in short videos that are fun to watch for little children. Educational topics are included but not limited to Colours, Weather, …

Sesame Workshop India Premieres New Videos

New fun and engaging audio, video, e-books featuring funny furry loveable Sesame muppets -will be available across public and private media platforms Sesame Workshop in India, the non-profit educational organization behind Sesame Street, has premiered new animated public service announcements to help families across India stay physically and emotionally healthy as the unprecedented coronavirus pandemic continues.  The audio and video content will be available in English and 11 Indian languages –Hindi, Tamil, …

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