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Japanese educational firm Benesse forays into India

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Benesse Corporation, an education company of Japan, has announced its entry into the Indian education space.  Set up in the year 1955, Benesse has been among the largest education companies in Japan particular in school education.

Kotaro Ueda, Representative Director of the newly set up Indian arm, Benesse India Private Limited while speaking at an event in Delhi said: “We have been looking at the India education space for a very long time and did some small engagements in the past. What completely convinced us this time around to start our operations in India was the New Education Policy of 2020. When we did our assessment of the Policy, we concluded that several measures proposed there are very similar to how the K12 and higher education system evolved in Japan over the years. And, therefore, our experience could be of some help to our school partners in India”

Hemant Joshi, Executive Director of Benesse India Private Limited stated, “we envisage to work with the schools in a very data backed way. And, hence, one of our first offerings is around student assessment backed continuous improvement programmes. This data provides actionable insights into key strengths and areas of development at the level of the school, class and individual students; which translates into a continuous improvement programme executed in partnership between the school and Benesse. Similarly, our second offering is focused on providing specific learning support to students based on the assessment findings. Many other offerings are on the anvil and are being shaped leveraging our experience in Japan and the basis of the feedback we are receiving from our clients in India.”

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