Home Announcements Les Roches collaborates with UN Tourism for “Plug and Play” AI Contest

Les Roches collaborates with UN Tourism for “Plug and Play” AI Contest

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Les Roches, renowned for its innovative approach to hospitality education, has announced its collaboration with the UN Tourism for the “Plug and Play” contest, a unique initiative under the UN Tourism Artificial Intelligence Global Startup Competition. This contest seeks to harness the transformative power of Artificial Intelligence (AI) and deep technologies to enhance sustainable tourism for the benefit of people, the planet, and prosperity.

Key Contest Dates and Details

The contest kicks off with the application launch on June 12, followed by a webinar in July for participants. Applications close on July 30, with winners announced in September. The grand finale will take place in November, featuring the final pitch event.

Revolutionizing Tourism with AI

The “Plug and Play” contest seeks innovations in various categories:

  • People & Skills: Startups that address education, health, and gender equality, making tourism a force for positive social change.
  • Green Tourism & Travel Solutions: Innovations that combat climate change, embrace sustainable energy, and preserve ecosystems.
  • Market Innovators: Solutions driving responsible consumption, sustainable urban development, and innovative tourism infrastructure.

 A Call to Innovators

Startups worldwide are encouraged to apply if they are innovative, sustainability-driven, scalable, and possess a tested pilot and business plan. The contest welcomes all forms of innovation, from new methods and processes to governance models, social impact initiatives, and advanced technologies.

More information on this contest : https://www.plugandplaytechcenter.com/un-tourism-artificial-intelligence-global-startup-competition/

AI’s pivotal role in reshaping tourism is underscored by its ability to enhance personalized travel experiences, optimize operational efficiencies, and promote sustainable practices.Recognizing this potential, Les Roches will contribute to this endeavor through its SPARK innovation sphere.

SPARK Innovation Sphere: Accelerating Sustainable Tourism

Les Roches will host a two-month acceleration program at SPARK, its innovation hub, spanning both the Marbella and Crans-Montana campuses. This program is designed to support the most promising startups selected through the “Plug and Play” contest, providing them with unparalleled resources and mentorship.

“We are excited to support and accelerate the next generation of startups that will shape the future of tourism through AI and deep technologies,” said Joceline Favre-Bulle, Director of Integrated Services, Innovation & Institutional Relations at Les Roches

The program includes:

  • Access to 90+ Venture Capitalists: Startups will have the opportunity to connect with top investors, facilitating funding and growth.
  • Global Exposure: Participants will engage with top corporations and gain visibility across 150+ countries.
  • Curated Mentorship: A tailored mentorship program will guide startups through the complexities of scaling their innovations.
  • Pilot Projects: Potential collaborations with private sector entities and institutions to pilot their technologies.
  • Exclusive Opportunities: Participation in the Silicon Valley Summit and access to the Plug and Play network, including talent and portfolio synergies.


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