Cricketer, Ajinkya Rahane who is also the Vice-Captain of the Indian Cricket Test Team has been appointed by ELSA Corp (English Language Speech Assistant Corporation) as its brand ambassador for India, Middle East, ANZ & SAARC. The announcement was in a web conference by Manit Parikh, Country Head – India, ELSA Corp in presence of Ajinkya Rahane today.
ELSA Speak is a Mobile App, which uses speech recognition technology and artificial intelligence (A.I.) to help language learners improve their English pronunciation. Rahane will be endorsing the brand’s mobile application to popularize the app amongst Indian individuals who want to better their English pronunciation.
Talking about the association, Ajinkya Rahane said, “Communication on the field is very vital in the sport of cricket and playing the sport at a professional, international level, we need to be equipped to communicate effectively with key stakeholders – international colleagues, fans and media. Since English is a language commonly used in international cricket circles, it becomes very useful to be able to understand and speak the language. ELSA is a great communication. I have used the app for a while now and I believe it can be a great resource.”
Manit Parikh, Country Head – India, ELSA Corp said, “Ajinkya is the perfect embodiment of the ‘ELSA way of life’ and therefore he is the best fit. We are looking forward to a great partnership with him.”