Digital Academy, a digital marketing training and consulting initiative in India has entered into a strategic alliance with Cardinal Path, an independent digital data analytics firm in North America and the number one global reseller of Google Analytics Premium to launch hands-on Google AdWords, Google Analytics and Bing Ads trainings in India. The joint training programs are designed to prepare interested people to pass the Google Analytics Individual Qualification and AdWords Certification exams. Passing these proficiency exams earns a coveted industry-marketable certification. ” Together, we are making a positive impact on the future of our global economy by helping people gain skills that activate digital marketing potential and unlock business opportunities”, says John Hossack, President and Co-founder, Cardinal Path. With global online sales topping $ 1 trillion in 2013, the opportunity for digital marketing is going to be huge. Speaking on this significant alliance, Gaurav Oberoi, Founder and CEO of Digital Academy said, “We really value our collaboration with Cardinal Path, and believe that Individuals and Organisations will greatly benefit from learning data-driven digital marketing best practices.”
