The Ministry of Urban Development, in collaboration with the Ministry of Human Resource Development (MHRD), has engaged with educational boards and institutes across the country to organize a week-long mass pledge campaign between 26th – 31st of January. This mass pledge is being organized as part of the National Student Engagement Campaign which has been launched to involve the students and youth of the country in the Swachh Bharat mission. This initiative aims to encourage students from across the country to take the Swachhata pledge on the swachhbharat.mygov.in portal, and contribute their efforts towards the clean India movement.
The Ministry of Urban Development has reached out to the Ministry of Human Resource Development and educational institutes under the MHRD such as the Central Board of Secondary Education (C.B.S.E), All India Council of Technical Education (A.I.C.T.E) and Navodaya Vidyalaya Samiti, to be able to successfully execute the pledge-week and to seek mass student participation from across towns and cities in the country’s collective journey towards a clean India.
Announcing the initiative, Praveen Prakash, Joint Secretary, Ministry of Urban Development and Mission Director, Swachh Bharat Mission, said “The youth are the backbone of our nation and they represent the future growth and success of India. We believe that the Swachh Bharat mission can be successful only when it becomes a Jan Andolan, and we look to the youth to lead the clean India movement and drive the much required change in our society.”
All schools and colleges in India have been encouraged to take mass pledges during the week. Any school willing to participate in the initiative can do so by registering on the swachhbharat.mygov.in portal, take the mass pledge, and also upload details and photos of cleanliness activities that they undertake.