The 12th AIM-AMA Sheth Foundation Doctoral Consortium and the International Marketing Conference (IMC) 2025, which brought together some of the brightest minds in academia, industry, and policymaking from around the world, was held at the Management Development Institute (MDI), Gurgaon, from July 15 to 18, 2025. The twin events served as a vibrant confluence of intellectual exchange, thought leadership, and …